Course Overview
This course is aimed at those working in trade, foreign, finance or other government and non-government organisations looking to enhance their understanding of and practise in Trade Policy. In an increasingly complex and competitive world, in which free trade agreements at bilateral and regional levels play such an important role in creating successful economies, effective and creative trade policy is increasingly important.
The course provides delegates with an opportunity to explore and gain an understanding of the different dimensions of trade policy, in the context of fast changing shifts in geo-politics, the world economy and international frameworks. It provides opportunities for sharing experience, exploring good practice, and exploring practical actions to take away from the course.
The course is facilitated by experts, with contributions from academic and practitioner guest speakers from the fields of international trade economics and international trade and investment law. It includes both lectures and interactive sessions. This course can be delivered in a bespoke version for single organisations.
Learning Outcomes
By the end of the course the delegates will be able to:
- Understand trade policy in the wider context of economic diplomacy
- Understand current and potential future frameworks for international trade
- Understand the key economic principles affecting trade policy and how they can be applied
- Have an increased understanding of evaluation of trade policy
- Understand the importance of stakeholders and effective stakeholder management
- Have explored approaches for better influencing and negotiation in trade policy
- Understand the importance of free, fair, equitable and sustainable trade
- Understand the differences and tensions between domestic and international policy
- Have reviewed key trends in global trade and their implications
- Built a deeper understanding of investor protection, public sector overrides and developments in inter-state dispute settlement
- Understand the interfaces between trade policy and trade promotion and between investor protection and investment attraction
Agenda
Day 1
Overview of the Week
Chairman’s Welcome
Delegates' introductions and discussion
Chairman’s Welcome
Delegates' introductions and discussion
Definition of FDI
Why is FDI important
Mega trends shaping the global investment landscape
Different forms of investment
History of investment attraction
Why is FDI important
Mega trends shaping the global investment landscape
Different forms of investment
History of investment attraction
What is international trade?
Comparative advantage
Trade liberalisation
Protectionism
Comparative advantage
Trade liberalisation
Protectionism
How do your countries do trade development/promotion and investment attraction?
How do you work with business?
How do you work with business?
Including impact of Covid-19
Identification of comparative advantage
Which markets, sectors and companies to target
Business environment
Investor protection
Transparency and accountability
Use of incentives
Which markets, sectors and companies to target
Business environment
Investor protection
Transparency and accountability
Use of incentives
Why companies expand abroad
Location decision making process
Quality and cost factors
Who to interact with and how
Location decision making process
Quality and cost factors
Who to interact with and how
Day 2
What is effective marketing
Destination marketing
Destination marketing imperatives
Best practice examples
Destination versus proposition marketing
Evolution of destination marketing
Destination marketing
Destination marketing imperatives
Best practice examples
Destination versus proposition marketing
Evolution of destination marketing
Key messages in your countries?
Why is good enquiry handling important
Challenges of investment attraction
Consistency of message
Enquiry handling techniques
Prioritising enquiries
Recording data
Case studies
Challenges of investment attraction
Consistency of message
Enquiry handling techniques
Prioritising enquiries
Recording data
Case studies
How does your country do enquiry handling?
Why target companies
How to be a good sales person
Step by step approach to targeting
Channels
Best practice examples
How to be a good sales person
Step by step approach to targeting
Channels
Best practice examples
How does your country generate leads and target companies
Importance for growth
Key account managements
Value propositions
Tiers of clients
Processes
Key account managements
Value propositions
Tiers of clients
Processes
Action plan to attract investment
Day 3
GATT and WTO
Multilateralism, Regionalism and Bilateral Agreements
Different types of agreements
Challenges and Opportunities
Multilateralism, Regionalism and Bilateral Agreements
Different types of agreements
Challenges and Opportunities
Benefits of exporting to companies and the wider economy
Case Studies
Case Studies
National political policy drivers
Consumer drivers of fair trade policies and implications for multinational business and producer countries
Multilateral ethical trade strategies and vested national, commercial and sectoral interests
Implications for trade and investment
Consumer drivers of fair trade policies and implications for multinational business and producer countries
Multilateral ethical trade strategies and vested national, commercial and sectoral interests
Implications for trade and investment
Day 4
Promotion of benefits of exporting
Capacity building
Range of services
Decisions on focus
Charging policy
Capacity building
Range of services
Decisions on focus
Charging policy
Deciding on the offer
Targets
Metrics
Surveys of clients
Alignment of staff with the targets
Continuous improvement
Feedback into resource allocation
Metrics
Surveys of clients
Alignment of staff with the targets
Continuous improvement
Feedback into resource allocation
Day 5
Structure and organisational design
Decisions on focus - markets, sectors, clients
Strategy
Channels
Presence overseas
Skill sets of staff
Culture / values
Alignment of staff with the strategy
Training
Decisions on focus - markets, sectors, clients
Strategy
Channels
Presence overseas
Skill sets of staff
Culture / values
Alignment of staff with the strategy
Training
Implications for your Organisation?
Skill sets of staff for trade and investment - do they differ?
Action Planning
Skill sets of staff for trade and investment - do they differ?
Action Planning
Accredited by
International Centre for Parliamentary Studies is accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC) which is an independent body providing accreditation services for independent, further and higher education colleges. The Institution has earned Premier status with ASIC for its commendable areas of operation.
ASIC accreditation helps students and parents make a more informed choice and will also help a school, college, university, training provider or distance education provider, demonstrate to the international student body that they are a high quality institution.